Privacy Policy for Useful BS
Last Updated: April 19, 2025
This Privacy Policy describes how Useful BS ("we," "us," or "our") collects, uses, and protects your personal information when you visit or use our website, usefulbs.com (the "Website").
1. Information We Collect
We collect the following types of personal information:
Email Addresses: If you choose to subscribe to email updates for new articles, we collect your email address.
IP Addresses: Depending on your location and technical setup, the Website may automatically collect your IP address for security and analytics purposes.
2. How We Use Your Information
We use your personal information for the following purposes:
To Send Email Updates: We use your email address to send you updates about new articles generated by our AI.
Security and Analytics: We may use your IP address to help protect our website from fraud, abuse, and security threats, and to analyze website traffic and usage patterns.
3. Legal Basis for Processing
We process your personal information based on the following legal bases:
Consent: For email marketing, we rely on your consent to process your email address. You provide this consent when you subscribe to our email updates.
Legitimate Interests: For security and analytics purposes, we rely on our legitimate interests in protecting our website and understanding how users interact with it. We have balanced these interests against your rights and freedoms and believe that our processing is necessary and proportionate.
4. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by applicable law.
Email Addresses: We will retain your email address indefinitely, as long as you remain subscribed to our email updates.
IP Addresses: IP addresses are typically retained for a shorter period, usually for security logging purposes (e.g., 30-90 days), but this can vary depending on specific security needs and applicable regulations.
5. Data Sharing
We do not share your personal information with any third parties.
6. Your Rights
Under the General Data Protection Regulation (GDPR), you have certain rights regarding your personal information:
- Right to Access: You have the right to request access to the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal information, under certain circumstances.
- Right to Restrict Processing: You have the right to restrict our processing of your personal information, under certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: You have the right to object to our processing of your personal information, under certain circumstances, including for direct marketing purposes.
- Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us at info@usefulbs.com.
7. Unsubscribing from Email Updates
If you no longer wish to receive email updates from us, you will need to block the emails directly. There is no unsubscription button on any of the emails sent.
8. Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, access controls, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.
9. Data Transfers
As the website is based in the UK, any data is unlikely to be transferred anywhere else. If data is transferred outside of the UK this privacy policy will be updated accordingly.
10. Children's Privacy
Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at info@usefulbs.com.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our Website, and the revised Privacy Policy will be effective immediately upon posting. We encourage you to review this Privacy Policy periodically.
12. Contact Information
If you have any questions about this Privacy Policy, please contact us at:
13. Supervisory Authority
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that our processing of your personal information infringes the GDPR. The UK's supervisory authority is the Information Commissioner's Office (ICO).