What is the purpose of the colored stripes found on a toothpaste tube
That colored square on your toothpaste isn’t a secret code for its ingredients—the surprisingly simple truth has nothing to do with what’s inside the tube.


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TLDR: The colored stripe is a manufacturing mark for factory sensors to cut and seal the tube. It has nothing to do with the toothpaste's ingredients.
The Truth About Toothpaste Stripes: What is the Purpose of the Colored Stripes Found on a Toothpaste Tube?
Have you ever squeezed the last bit of toothpaste from the tube and noticed that small, solid-colored rectangle at the very bottom? For years, a persistent internet myth has claimed these stripes are a secret code, revealing the composition of the toothpaste inside. This viral story suggests that colors like green mean "all-natural," while black means "all-chemical." It’s an intriguing idea, but is there any truth to it? As consumers become more conscious of the ingredients in their daily products, understanding what’s really in our toothpaste is more important than ever. This post will debunk the popular myth and reveal the true, much more practical purpose of those colored stripes, empowering you to make informed choices based on facts, not fiction.
The Popular Myth: A Colorful Misconception
You've likely seen the infographic shared across social media. It typically presents a simple, color-coded key that has led many to believe they can judge a toothpaste's contents at a glance. The common, but entirely false, claims are:
- Green: All Natural
- Blue: Natural + Medicine
- Red: Natural + Chemical Composition
- Black: Purely Chemical
This myth is so widespread because it seems plausible and caters to our desire for simple shortcuts to healthier living. However, there is no dental association, regulatory body, or manufacturing standard that supports this color-coding system. The distinction between "natural" and "chemical" is also scientifically misleading, as even natural ingredients like water and salt are, by definition, chemicals. This popular theory is nothing more than a well-circulated piece of misinformation.
The Real Reason: A Mark for Machines
So, if the colored stripe isn't a secret ingredient code, what is its purpose? The truth lies in the manufacturing process. These colored rectangles are officially known as "eye marks" or "color marks," and they play a crucial role in how toothpaste tubes are made.
Toothpaste tubes are manufactured at very high speeds on an assembly line. They begin as long, flat sheets of tube material that are printed with the brand's design and information. During production, a light beam sensor scans the material for the eye mark. This mark signals to the machinery where it needs to precisely cut, fold, and seal the tube. Essentially, the eye mark ensures that the printed design on the front of the tube is perfectly centered and aligned with the design on the back. It’s a simple, effective guide for automated equipment, ensuring every tube is sealed correctly and looks uniform on the store shelf.
But Why Do the Colors Vary?
This is the follow-up question that often fuels the myth. If it's just for a machine, why not use the same color for every tube? The answer comes down to contrast and efficiency.
The light beam sensors used in factories work by detecting the contrast between the eye mark and the background color of the tube packaging. Therefore, the color of the mark is chosen to be easily and reliably read by the sensor. A dark-colored tube might have a light-colored eye mark, while a light-colored tube will have a dark one (like black, dark blue, or dark green). Sometimes, the color chosen for the eye mark is simply one of the colors already being used in the tube's printed design, which saves money by not requiring an additional ink color in the printing process. The color itself has no significance beyond its visibility to the machinery.
How to Really Understand Your Toothpaste's Ingredients
While the colored stripe is a red herring, you can still easily find out what's inside your toothpaste. Instead of looking at the bottom of the tube, just turn it over. To make an informed decision about your oral health, you should:
- Read the Ingredients List: All toothpaste manufacturers are required to list the active and inactive ingredients on the packaging. This is the most accurate source of information.
- Look for Official Seals: Look for a seal of acceptance from a reputable dental organization, such as the American Dental Association (ADA) Seal of Acceptance. This seal indicates that the product has been independently evaluated for safety and effectiveness and that its advertising claims are scientifically supported.
- Understand Key Ingredients: Familiarize yourself with common ingredients like Fluoride (for cavity prevention), hydrated silica (a gentle abrasive for cleaning), and glycerin (to prevent the paste from drying out).
Conclusion
In the end, the mystery of the colored stripes on a toothpaste tube is far less exciting than the myths suggest. These marks are not a secret consumer code but a practical manufacturing tool called an eye mark, designed to be read by machines on an assembly line. It’s a perfect example of how misinformation can spread, creating a complex story out of a simple, functional detail. The next time you grab your toothpaste, you can confidently ignore the color of the stripe at the bottom. Instead, focus on the information that truly matters for your dental health: the ingredients list and the seal of a trusted dental association.
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